Top 5 Social Apps Performance in Nigeria Q2 2022

In the second quarter of 2022, the performance of the top 5 social apps in Nigeria showcased significant trends in downloads, revenue, and active users. Here’s a detailed look at the data from Sensor Tower.

TikTok saw a steady increase in weekly revenue, peaking at approximately $37.5K in early May. Downloads surged mid-quarter, reaching around 360K in mid-May, and continued to grow, hitting about 324K by the end of June. Active users also demonstrated a consistent upward trend, rising from around 3.9M in early April to over 4.1M by the end of June.

Unlimited Texting, Calling App experienced fluctuations in its weekly revenue, with a peak of roughly $11.2K at the end of March and a low of about $6.7K in mid-June. Downloads experienced a significant spike in late June, reaching around 11.7K. Active users followed a similar trend, increasing from approximately 27.5K in late March to nearly 48K by the end of June.

Bigo Live - Live Streaming App showed moderate revenue performance, peaking at around $6.2K in early April. Downloads remained relatively stable throughout the quarter, averaging around 19K to 20K per week. Active users saw a mild increase, moving from about 169K in late March to approximately 175K by the end of June.

Text Me: Second Phone Number had a varied revenue stream, with a peak of approximately $4.3K at the end of March and a low of around $1.7K in mid-June. Downloads remained steady, averaging around 10K per week. Active users showed a gradual decline, decreasing from about 90K in late March to nearly 70K by the end of June.

Membersgram: Member + View had modest revenue, peaking at around $1.4K in early April. Downloads were stable, averaging around 1K per week. Active users saw a slight increase, from approximately 2.6K in late March to about 3K by the end of June.

These insights provide a comprehensive view of the social app landscape in Nigeria during Q2 2022. For more detailed information and further analysis, visit Sensor Tower.